Thursday 2 January 2014

Marketing and SEO - The Importance Of A Corporate Web Video

The effectiveness of a video is known by increase of sale of a product or service, otherwise the big companies would not spend such huge amounts of money to show an ad on TV .... Yes, an ad on TV ... that too is published in a certain number of times per day, for a certain period of time, in a number of channels and geographical area, and a very limited duration (in TV time is money, you know ... ).

In comparison, how profitable it is then producing a video for a corporate website, without being required so many resource productions, as it gets to be posted 24 hours a day, 365 days a year, without time limits, on a stand diffusion global access.

No wonder the video is fast becoming a tool required by all SEO specialists, SEO companies and Internet marketing. Why? It's simple ...

First, because if we have a video posted on our website, you will be convinced:

If we test, we will realize that we appreciate that it explain concepts and services with images, rather than having to read that explanation in a dense paragraph of text. Our own habits have led us to trust what we see, much earlier than what we read. As a curiosity I will say that an electronic store (e-commerce) sold three times those products that have a video demonstration of the operation. The video convinced them to buy the product.

In addition to the client, the video also convinces the "Sr. Google" that detects quality content on our website and we thank you for having us in mind when presenting search results.  We must also say that video increases the average time a user visits our website. A more time they are on our site, the more likely sales increases.

Second, because the video proves to be a tool to position our name and services on the Internet:

There are plenty of platforms for video hosting, so if they are well labelled (tagged), and taking advantage of the services and advice of social networks, our videos can prove to be a countless source of links pointing to our business. The more quality content we generate, the more we are rewarded with improved organic positioning, and the resulting increase in our web traffic.

The issue of positioning (SEO) is very broad. In future husking slowly tricks and details are to be considered when using a video to find a website online. When a company decides to produce a corporate video, as is normal, not only requested a single budget. The surprise comes when comparing budgets are present and you have no place to start shopping. Although this is a creative project, and creativity each gives it considers fair value. Some companies present indicative prices considering the main stages of production of a corporate video.

1 comment:

  1. To create video for the online promotion is a best way of marketing. Now the video marketing is much better than different kind of online marketing techniques. I like the post you have shared here. Create Video Online

    ReplyDelete